• The packaging is beautiful and super-sleek. I was excited to open up my tube!
• The tube is not as fat as my other favourite mascara, which makes it easier to stash in my purse
• Lancome generally produces high-quality products
• When applied correctly, it did perform as any mascara: darkening and bulking up my lashes slightly
• It also seemed to define the individual lashes
• After reading the instructions and taking a few practice runs, it became easy to apply it with the vibration on
• The vibration is not so strong that you feel like it will get out of control
• The final look is somewhat different from what my other mascaras will achieve. Sort of a light mascara look–not too bulky or voluminous

CONS

• The price is a major downside for me. MSRP is $40, and as you’ll see in my following comments, I just cannot justify that cost for a simple mascara, especially when you have to replace it every 3 months anyway. (A good point was made by Henna at CanadianBeauty.com that if you’re already paying out the nose for a Lancome mascara, then what is $8 more? I can get on board with that, but I still don’t think that I would pay that much for ANY mascara, period. All the other posters seem to agree with me!)
• The formula sucks. As mentioned before, I don’t really like the Lancome mascara formulas, and I don’t think they made any major changes to this one
• At first, the mascara was difficult to apply. I poked my eye the first time. Not pretty.
• The brush is very small–I didn’t feel that it was large enough or had enough bristles to adequately reach all of my lashes, I had to keep going over and over to achieve the look I wanted
• The formula is clumpy and sticky–The vibrating wand is supposed to help avoid this, but I find it actually makes it worse. I had spider-leg eye lashes! The horror!
• The formula is also difficult to build up. I need more volume in my lashes, but one or two coats just didn’t cut it. But when I tried to apply more, my lashes stuck together and clumped. ugggh.
• The wand did not manage to coat “even the smallest lashes” as promised. I still had to go in manually and poke around to get them coated

Overall Impressions:

Overall, I don’t think this mascara is any better than what I am currently using. Especially considering the price. The vibrating wand is an interesting feature, but I don’t feel that it lived up to its claims of producing better-looking lashes. It is definitely not worth the $40 bones to get this bad boy.

Maybe in the next few iterations of this product, Lancome will improve the formula and technology. I think that if they can do that and combine it with a more reasonable price (say, $20 range?) that it could possibly be a smash hit. It certainly is novel!

People will still buy this, some will love it and some will hate it. I don’t mind it, but when compared to my run-of-the-mill $5 mascara, its really not that much better. Please do your research and think about it before you buy this puppy!