Is Citrus the New Keychain?

The ramp up to summertime is in full swing, and so are the street teams and summer promo parties in my part of the world.

I’ve noticed an interesting trend lately: Citrus fruit in lieu of trinkets-n-trash keychains/magnets/pens.

Why just today I was at the corner of King & Spadina and two blonde girls in matching hotpants were giving away rather succulent-looking limes to promote some kind of website.

Oh look! Here’s a photo for you!

A few weeks earlier I received a whole, honest-to-goodness real lemon in a gift bag from Bombay Sapphire. I was quite impressed.

I think I prefer receiving fruit as a promotional item compared to other garbage. At least this way it’s useful, and I can eat it!

I’ll be keeping my eyes “peeled” for any further invasion of fruit (particularly the portable citrus! Sunkist, where are you?!) and I pose you the question:

Have you received any promotional fruit lately?

4 thoughts on “Is Citrus the New Keychain?”

  1. No, but I kind of wish I had!! Much better cooler and more useful than all the usual junk… I’ll have to keep an eye out!

  2. We considered doing it for a client but opted not to…but it’s a SUPER affordable way to advertise. Stickers are dirt cheap to produce. I like it :)

  3. I know, I love it too! I don’t have any clients that would suit free fruit, but it would be fun!

    My only concern is that the fruit would be expensive, and you’d also have to offload it in a specific period of time before it went bad. You wouldn’t want to hand out a moldy lime to promote your brand!

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